As I was thinking of what to post in my class blog, I realized that working in a technology related field both aided and constrained the topics I am able to talk about.  Being a proud engineering type, I’d love to tell you all of the cool things that people I know are working on, but then realized that might not be the best thing for the future at my company and within an industry.  Don’t want to give away the trade secrets…

So what do companies take into account when starting informative blogs, and what should employees do to protect themselves from future pain? From the standpoint of the company, a company blog can be an asset and a liability.  Here’s a list of rules for the Siemens company blog.

http://www.ravenwoodcreative.com/blog1/wp-content/uploads/2008/06/siemens_blogging_guidelines.pdf

Companies have outbound marketing professionals to manage the corporate image, and while a blog illuminates the inside view, they don’t want the company to be totally transparent.  In addition, how should you act as a blogger, trying to contribute to the knowledge of your peers with opinions and links, without shooting yourself in the foot.  Keep in mind who may be reading your page, who might read in the future, and that an enemy today might be an ally (or boss) in the future.  Logic should prevail over emotion. 

http://michaelocc.com/2003/06/blog-counsel.html